Emraan starrer 24X7 Raftaar re-titled as Play

The late director Shamin Desai who died tragically in January this year leaving behind an almost-finished film on media maneuverings entitled 24 x 7 Raftaar, may have reason to smile from the heaven. His unreleased and unfortunately only film will now finally be released by its producers Percept Pictures by the end of this year. The film will now have a new title, additional songs and special effects and a music video featuring the film's male lead Emraan Hashmi.

 

Shamin's film, now titled as Play, was rushed to Delhi last week, where Emraan was shooting with the Bhatts for Jannat 2, for his approval and further contribution.

Emraan starrer 24X7 Raftaar re-titled as Play

 

Says a source close to the project, "It is felt that Emraan could lift the film to a commercially saleable proposition. The theme of Shamin's film - the electronic media's hunger for sensational news - has already been done by Ram Gopal Varma in Rann. The idea now is to make the film look contemporary and fresh in theme and look."

 

Apparently, the producers are willing to enhance the film's eyeball-grabbing quota but only without tampering with Shamin's vision.

 

When contacted, Shailendra Singh of Percept said, "Yes, we're looking at releasing Shamin's film. It's the least we can do for him. We believe he has made a fine film that does his memory proud. But we don't want it to be a haphazard release. Efforts are being made to spruce up the product."

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