'Vivah' marketing: Sarees, train tickets, bindi packets

More on VIVAH and its marketing strategy At Sriram Mandir, Shivpuri, the exhibitor has printed lucky draw numbers on every ticket. After every show, one saree and a blouse is given to the winner of the lucky draw, i.e. four sarees and blouses are distributed to the winners every single day. At Jyoti cinema, Guna, the exhibitor has printed lucky draw numbers on every ticket and the winner of the lucky draw gets a free train ticket worth Rs. 410/- to Vaishno Devi temple. At Rajvilas cinema, Nagpur, every woman-cinegoer is being gifted a packet of bindi free with each ticket.

 

'Vivah' marketing: Sarees, train tickets, bindi packets

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