The Shaad Ali directed Shraddha Kapoor – Aditya Roy Kapur starrer Ok Jaanu released last week. The film which is said to be a remake of the south film Ok Kanmani opened on a tepid note at the box office. However, the film’s collections did show an increase over the weekend.Box Office: Understanding the Economics of OK Jaanu and decoding the profits for Karan Johar and Mani Ratnam

 

In this box office report, we take a look at the overall profitability of Ok Jaanu to its makers. Collecting Rs. 15.75 crat the India box office on the close of day 4, the makers of the film Dharma Productions as well as Mani Ratnamstand at Rs. 6.69 cr as profit with a 26.77% rate of Return on Investment.

 

However, considering the fact that the film still continues to run in theatres, the estimated final profit the makers stand to make is expected to be between Rs. 9 to Rs. 10 cr.

 

Economics Of Ok Jaanu

 

Cost of Production - 12.50 Cr.

 

Cost of Marketing (P&A) - 12.50 Cr.

 

TOTAL COST - 25.00 Cr.

 

India Theatrical Box Office - 15.75 Cr. (At the end of Day 4)

 

Distributor's share (A) – 7.09 Cr.

 

Overseas Theatrical Box Office - 6.51 Cr. (At the end of Day 4)

 

Distributor's share (B) – 2.60 Cr.

 

Music, Digital, Merchandising, Licensing and Ancillary rights  (C) - 9.00 Cr. (Estimated)

 

Satellite Rights (D) – 13.00 Cr. (Sold to Colors)

 

TOTAL RECOVERIES (A+B+C+D) – 31.69 Cr.

 

PROFIT - 6.69 Cr.

 

RETURN ON INVESTMENT (ROI) - 26.77%

 

Disclaimer:

 

The Box Office figures are compiled from various sources and our own research. The figures can be approximate and Bollywood Hungama does not make any claims about the authenticity of the data. However, they are adequately indicative of the box-office performance of the film(s).

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