Augmented reality concept to promote Ferrari Ki Sawaari

 

Film promotions are getting innovative day by day and the makers of Ferrari Ki Sawaari have come up with a unique concept of augmented reality for the first time ever.Augmented reality concept to promote Ferrari Ki Sawaari

 

Audiences can now enjoy a free simulated Ferrari ride sitting before a huge screen on car seats with a steering wheel. This ride is available at select Cinemax chain of multiplexes upto the release of the film which is 15th June.

 

Post the ride, a two minute video clip is handed over to you with you driving the Ferrari which can be uploaded on YouTube and other social networking sites.

 

Rajesh Mapuskar, director of Ferrari Ki Sawaari confirms, "This is the first time such a unique concept has come to India. The experience is a wonderful memory to take home."

 

Already lots of people have begun crowding to get a feel of riding a Ferrari.

 

Watch Promo: Ferrari Ki Sawaari

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