Animation ace Max Howard speaks on his journey so far : Bollywood News

Are you mostly into classical animation? What makes for a successful animated film?

Not at all, for me its all about story. The technique to bring animated characters to life must always follow the dictates of the story. Ive just been blessed to have been able to work with many of the animation worlds classic characters.

I have been working in recent years with Exodus Film Group to create high quality independent animated feature films. With the advent of relatively low cost computer hardware and the availability of high quality animation software, there is a real opportunity to see small studios, from around the world, capable of delivering very fine films. But heres the challenge - developing a great story, full of loveable characters in a believable world. Thats the challenge.

In addition to my work at Exodus, I have recently partnered with Bill Dennis and Frank Lunn to create International Animation Consulting Group. The group is an unparalleled team of executives assembled to provide first-hand knowledge of how to develop, produce and distribute animated content for feature films and television. From building curricula for training, recruiting, studio design, through all aspects of the production process, development, budgeting, producing, directing, marketing and distribution.

I think Ive been fortunate enough to work in different studios and now in an independent space since I have a multi-faceted animation background. My passion is great storytelling and putting great teams together to bring those stories to life. I think thats always a challenge in animation. I dont think its about the quality of animation as much as it is finding great stories to tell first - thats the challenge. Find a great story and the rest will fall into place. If you dont have a great story I think its hard for everything else to work.

Its simple - we love a film because we love the story. There needs to be a believable world and a great story with loveable characters. If you get these three ingredients right you will make a successful film.

Do you think the industry in India levels up to the work whipped out from the western countries?

I think its growing, and its growing rapidly, but what I was really encouraged to see was the number of animation institutes. Ive visited and taught in a few of them across India. This proves there is an industry and a need for high quality animation. To top this, there are very high-end U.S. studios such as DreamWorks, Technicolor and Rhythm & Hues all with facilities here. This compliments the local studios such as Toonz, Prana, Tata Elxsi, Crest, Krayon and many others. Then there are emerging new studios such as Laughing Lion, Xentrix and Snipple. All positive signs of a flourishing animation industry.