Best Marketing Gimmicks of 2011 : Bollywood News

They say that If you can flirt with a Bollywood films marketing, then nothing can stop it from becoming a blockbuster. Well, the year 2011 saw aggressive marketing of many Bollywood films. While a few paid rich dividends to its makers, others didnt. Bollywood Hungama looks back in the year gone by and brings to you a handful of films that was marketed in many creative and aggressive ways.

RAGINI MMS

In order to promote her supernatural theme based film Ragini MMS, the ever so dynamic Ekta Kapoor came up with the following unique marketing strategies:

Auto-rickshaw tie ups

She did a tie up with around 2500 auto-rickshaws in Mumbai, each of the rickshaws sporting a sticker Ragini Ka MMS dekha kya? Ekta reasoned it saying that since Ragini MMS was a solid product, different ways of marketing a film without splurging was important.

Blood stained beds

Being a paranormal film, a blood stained bed with the words Ragini was here! were placed at many multiplexes, which caught on like wild fire amongst the cine-goers.

Punch The Pervert Application

This was an application on Facebook, for which the status message read as Run for cover, perverts. The application was intentionally released on the International Womens Day and was intended to hit out at all the pervert men through the networking site.

Midnight Premiere

Ekta took one bold step that nobody had ever even thought of, by planning a horror theme-based midnight premiere for her film.

With all this and more, this film went onto rake in the moolah for Ekta, who is rightly called as the Czarina of the silver screen. Take a bow, Ekta!