<span class=normal>If someone posed you a question like What are you made up of? you are bound to say Flesh and bones. But if you were to ask the same to the ever-so-affable Shahrukh Khan, then, he, with all his childish like charm bundled together, will bounce off saying Tag Heuer. What are you made up of? incidentally happens to be the catch line of the TAG Heuer brand of watches, of which he is the Brand Ambassador! <BR><BR><br><p class=clear>&nbsp;</p> <br><p class=clear>&nbsp;</p>Recently, the guys from TAG shot for their new global ad campaign aptly titled The Knights Of Time featuring the enigmatic Shahrukh Khan, whose international counterparts for the ad, include the likes of Leonardo DiCaprio, Tiger Woods, Lewis Hamilton and Maria Sharapova! The TAG officials consider them more than just stars. According to them, these celebrities are the Knights of Time and are the conquerors of the 21st Century. <BR><BR><br><p class=clear>&nbsp;</p> <br><p class=clear>&nbsp;</p>The Indian campaign featuring SRK was shot by ace photographer Atul Kasbekar at Mehboob Studios in Mumbai. For the uninitiated, this is the third ad campaign that TAG has shot with SRK, the first two being in 2003 and 2006. The recently shot ad exhibits the aura interspersed with class that SRK and TAG enjoys. And it is this class that the ad tries to showcase in a very close connection, highlighting the emotion and sophistication of the association. </span>