<span class=normal>With each passing day, film marketing and promotions seem to take a whole new dimension. The latest in innovative marketing came from the makers of the forthcoming John Abraham starrer <a href=../../../../../movies/wstills/14072/index.html target=_blank>Jhoota Hi Sahi</a>. In a first of its kind, the first look billboard poster of the film was unveiled in grand style with John climbing a four storey building and doing the needful.</span>