<span class=normal> Subject or the treatment? <BR><BR><br><p class=clear>&nbsp;</p>Same could well be the thought process of Rahul Dholakia, Sanjay Dutt and Bipasha Basu as well who were brave enough to add a tagline of The untold story of Kashmir next to Lamhaa. The film is actually an action thriller while being set in Kashmir. Of course it does highlight the issue prevalent in the valley for a couple of decades now. However, right through the making of the film, punch words issue based were being thrown around that made it look like yet another serious take on the issue of militancy. Now with a lead protagonist like Sanjay Dutt, the film could have been marketed and promoted for what it is, i.e. a thriller, and hence perhaps gained better results. However, this take on the state of affairs came pretty late in the day and by the time audience had already been conditioned that made them believe otherwise. Result? A below average opening for this big budgeted film that should have been far bigger to reach at the least the safety mark. <BR><BR><br><p class=clear>&nbsp;</p>No wonder, the man who actually brings to fore some issues without making much on-your-face hoopla is - as you would have guessed it by now - Aamir Khan. Pick up many of his last few films, whether the ones in which he has acted or the ones that he has produced, and there is this term issue which is there but pretty much kept concealed. Even if it is not as much concealed, as evidenced in Taare Zameen Par, he has ensured that there are enough pointers in the films promotion that makes audience understand that there is lot more than just an issue being explored. One cant imagine anyone else but him making the term dyslexia so known despite its complicated spelling. Also, even in the promotion, he never allowed dyslexia to become threatening enough to keep the audience away. For an unassuming film like this, he could have easily gone around the festival circuits, added a mention of 20 odd awards at the top of the posters and went ga-ga over it around the release. However, he released it like just another regular film and the results were there to be seen.</span>