<span class=normal>One of the most intricate aspects in the post-production process of a film is the Digital Intermediate and Colour Grading Element. This is extremely crucial to garner the overall attractiveness in a movie. The colour grading process alters the colour of the film digitally to augment the narrative of a motion picture, the artist who performs this task is known as a colourist. Lately one of the emerging trends is the digital grading system for television commercials thats gaining prominence in the post-production industry. Miten Udeshi colourist from Pixion Studios has coloured numerous television commercials some of his work include the McDonalds Mc flurry commercial, the theme film for FIAT cars, Lakme, Dove Shampoo, Times of India, Blackberry and many other advertisements made at Pixion Studios. He has over fifteen years experience under his belt, Bollywood Hungama gets the colour grading extraordinaire to shed light on creativity, colours augmenting a message in a story and the challenges of being a film colourist.<br><br> <br><p class=clear>&nbsp;</p> <br><p class=clear>&nbsp;</p> The management entrusted me and thought I would do much better as a colourist <br><br><br><p class=clear>&nbsp;</p>I started my career as an editor in post production, after joining Prime Focus Studios I worked on many commercials and spots for MTV, Channel V etc. With the work I put in, the management entrusted me and thought I would do much better as a colourist. Thus my journey began as a colourist, today I find myself working for the most renowned post production studios in the industry, Pixion. I have always been enticed by post-production work since my school days. Initially I did my course from a studio called EDIT. Later in 2000 I went to the US and trained in Da Vinci colour grading system in Miami, Florida. I have not studied colours and its theories rather I use my intuition and intelligence to fill the colours in a film. </span>