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Allu Arjun sees rise in pan-India brand value post success of Pushpa; hikes endorsement fee to Rs. 7.5 crore per day
When it comes to making a Pan-India impact, superstar Allu Arjun is someone who has major appeal not just across different corners of the country, but also appeals to a wide audience demographic. It is no surprise then that he has been a go-to name for some of the biggest brands and especially those looking to target a wide diaspora.
With his charm and respectability as a performer, Allu Arjun was already big in the brand world and boasted of an envious kitty of endorsements. However, post the stupendous success of Pushpa one of the most successful films of all time and one that left its mark during a challenging pandemic period, the superstar cemented his position as the ultimate choice for brands.
After the national impact the film made, some of the biggest brands signed Arjun across categories ranging from F&B, FMCG and travel and lifestyle. Importantly, the campaigns are national ones targeted at mass audiences with pan-India appeal, something that is right up Allu Arjun's alley. Interestingly, as per reports, the south mega star has upped his brand endorsement fee as well. Currently, the actor who is the face for brands like Coco-Cola, Astral, KFC, Red Bus and Zomato to name a few charges nearly Rs. 7.5 crore per day!
The superstar has repeatedly emerged amongst the most popular, the most googled and amongst the most admired personalities in the country, making him a front-runner for most endorsement deals in the country today.
Also Read: Allu Arjun shared a new photo on Instagram; fans cannot stop calling it the ‘new Pushpa look’
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