Back in 2013 the Aamir Khan starrer Dhoom 3 hit screens, while the film itself went on to create box office collection records, Aamir had come up with a different theory to gauge a film’s success. According to Aamir Khan, “To measure a film’s success, you need to see the weekend figures and compare it with the total collection. Like 3 Idiots did Rs. 40 crores on the weekend and the total business was Rs. 202 crores, so the weekend multiplied by 5, is the behaviour of the film which is very good. That shows people have gone again and again to see the film. Jo film teen din mein 100 crore karein aur total mein 200 crore karein, then that film is not good.”
In this report while comparing the quality of movies, we introduce a Metric – Weekend to Lifetime Multiple for the 100 crore club. According to this comparison, a higher multiple indicates strong content and therefore longevity at cinemas, which in turn signifies footfalls being attracted in subsequent weeks.