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Billed as the most promising newcomer ever in tinsel town, Deepika Padukone will now become the face of Kingfisher Airlines. Thanks to her huge fan following and the connect that Deepika enjoys with the youth, she will quite naturally mirror the hopes, aspirations and lifestyle needs of the new and young generation of Indians who are now literally taking to the skies.

Not merely a passive brand ambassador, the move to sign on Deepika is conceived as an initiative that aims to serve guests better and pro-actively offer them the best experience in the world, Kingfisher Airlines has carved out a very specific persona for the Kingfisher Airlines brand ambassador.

Sharing the motivation behind the introduction of this initiative and giving insights into how Deepika is a perfect fit for the brand, DR. Vijay Mallya, Chairman and CEO, Kingfisher Airlines Limited, said