Last heard one of the popular online shopping portals had roped in Farhan Akhtar and Sonu Sood for a music video promoting their site. Now we hear that Yepme.com has roped in model turned actress Esha Gupta to showcase their latest collection.
In fact the portal has roped in Esha for a minute long TV commercial that will highlight their 2014 spring summer collection for women. Conceptualized by Le Dispensary, the ad film features Gupta trying on several clothes, going on to reveal that she is using Yepme's mobile app to look through the collection. As she browses through the collection on the phone, she's shown wearing the same attire.
Talking about roping in Esha, Vivek Gaur, co-founder and CEO, Yepme.com, says that since the portal targets the modern Indian woman, Esha perfectly embodies Yepme's take on the same who is independent, stylish and confident.
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