K-pop group NCT member Jaehyun has been appointed as the new brand ambassador for the Italian luxury brand, Prada. This past weekend, he was in Milan, Italy, to attend S23 Prada Uomo Fashion Show showcasing Prada’s 2023 Spring/Summer menswear collection.
According to the Korean tabloid Soompi, A representative of Prada said in a statement, “Through several collaborations with Jaehyun, we were able to fully feel his powerful influence. Since he is an artist with everything from luxurious visuals to an outstanding sense of fashion, [Jaehyun] was chosen as an ambassador to represent our brand.”
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NCT Jaehyun was supposed to make his acting debut in 2021 but the series has been put on hold. He was also cast in the drama remake of the 2001 film Bungee Jumping of Their Own which has now been canceled. Meanwhile, as a member of NCT 127, he is awaiting the group's comeback album. The group is currently on a Japan dome concert tour and is set to perform at Kyocera Dome in Osaka on June 25 and 26.
ALSO READ: NCT’s Jaehyun and Lee Hyun Wook’s drama remake of Bungee Jumping Of Their Own cancels production
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