Anil Kapoor, Satish Kaushik and Mukta Arts Ltd. (the presenters of BADHAAI HO BADHAAI) are going all out to promote BADHAAI HO BADHAAI, which opens this Friday. Besides flooding the city with attractive hoardings and posters, the makers have got an entire local train painted with BADHAAI HO BADHAAI publicity.
That's not all, for Anil and Satish plan to travel in the train and mingle with the common man during the peak hours. We've yet to decide on a date and time, Satish tells me, adding, The formalities are being worked out with the railway authorities at the moment.
This is the second instance of an entire train being used to promote a film. It all started with Columbia TriStar publicising SPIDER-MAN that way.
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