The brand ambassador of Tag Heuer, Shahrukh Khan, will help promote the sales of the timepiece. And this will not just be restricted till his participation in the promotional campaign. King Khan will also put forth his constructive inputs in the new designs of Tag Heuer watches. The company has used this formula with their international brand ambassadors and feels that Shahrukh's contribution in the new look will impart his personal feel and touch to the watch.
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