So you thought that Anubhav Sinha, director of TUM BIN, has gone for a vacation after the successful release of the film? Not at all! Sinha, along with the four new faces of the film, Priyanshu, Himanshu, Rakesh and Sandali, have been visiting the cinema halls in Uttar Pradesh and attending a show at each city to gauge the public reaction. Thanks to their personal appearances, the box-office collections of the film have shown a marked improvement in this circuit. Excellent marketing!
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