Y-Films also launched it's fashion label recently called Y-Stuff. The first collection from the label is inspired by the movie, Luv Ka The End. The clothing range captures moments from the gory and bloody viral 'Teddy Series' and also echoes the rebellious spirit of the brand.
The production house has tied up with the Loot stores for their clothes brand. Y-Stuff is also retailed online.
At launch event of Y-Stuff, Ashish Patil, Creative and Business Head, Y-Films commented, "You need not just see Y-Films... now you can wear it too."
It's to be seen whether the youth get attracted to this new fashion label.
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