The tag of 'Khooni Monday ' became quite a rage after being used in a song in Go Goa Gone . What's interesting, however, is that just like everyone else, even our Bollywood folks find Mondays dreadful. Wonder why? Read on to find out…
The first weekend of every film these days is considered to be the high priority period. Reason being that a film stands to do maximum business on the first three days of its release - namely Friday, Saturday and Sunday. Mondays, however, are the true litmus test for even the biggest of the releases as the drop in the business determines the run of a film through the remaining days of the week.
In this analytical report, we compare first week business of the some of the films of 2013, referring to their BO collections of each day, to shed light on how Mondays are dangerous for films. From the table, we (not surprisingly) see an increase in BO figures over the weekend, while Mondays show a steep drop. From the figures in the chart, we can safely consider a drop of 50% to 55% in collections on Monday as compared to the collections on Sunday.
Interestingly though, Aashiqui 2 and Yeh Jawaani Hai Deewani , which are two of the biggest money spinners of this year, faced a drop of 43% and 42% respectively on Monday over Sunday collections, which is lower than the average drop of other films.
Concluding this analysis, it is more than evident why weekends have become such high priority days, especially the extended and holiday weekends that have gained prime importance, with every biggie in the business jostling after it.
Movie Name
Release
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday
Matru Ki Bijlee Ka Mandola
11-Jan-13
7
7.25
8.17
4.1
2.55
2.2
1.9
Race 2
25-Jan-13
15.1
20.7
15.55
7.5
6.5
5.75
5
Murder 3
15-Feb-13
4.5
4
4.9
2.25
2.05
1.75
1.5
Kai Po Che!
22-Feb-13
4.5
6.25
7.35
3.25
2.95
2.7
2.5
Jolly LLB
13-Mar-13
3.12
4.23
5.16
1.9
1.83
1.76
1.52
3G
13-Mar-13
1.1
1.12
1.4
0.66
0.61
0.52
0.41
Mere Dad Ki Maruti
13-Mar-13
1.03
1.51
2.05
0.89
0.91
0.9
0.8
Aashiqui 2
26-Apr-13
6.25
6.75
7.5
4.25
3.9
5.8
3.95
Gippi
10-May-13
0.75
1
1.25
0.4
0.4
0.35
0.35
Go Goa Gone
10-May-13
3.75
4.25
4.9
2.05
1.87
1.6
1.5
Aurangzeb
17-May-13
3.92
3.96
4.98
2.12
1.73
1.59
1.3
Yeh Jawaani Hai Deewani
31-May-13
19.45
20.16
22.5
13
12
11
9.5
Fukrey
14-Jun-13
2.62
3.1
4.1
2.15
2.25
2.2
2
Raanjhanaa
21-Jun-13
5.12
6.81
8.15
3.85
3.9
3.6
2.5
Ghanchakkar
28-Jun-13
7.2
7.3
7.8
2.8
2.5
2.1
1.9
Lootera
5-Jul-13
5.1
6.3
7.6
2.7
2.1
1.9
1.6
Bhaag Milkha Bhaag
12-Jul-13
8.5
11
12.8
5.7
5.32
4.82
4.3
TOTAL
99.01
115.69
126.16
59.57
53.37
50.54
42.53
Percentage Increase or decrease over previous day
+17%
+9%
-53%
-10%
-5%
-16%
The tag of 'Khooni Monday ' became quite a rage after being used in a song in Go Goa Gone . What's interesting, however, is that just like everyone else, even our Bollywood folks find Mondays dreadful. Wonder why? Read on to find out…
The first weekend of every film these days is considered to be the high priority period. Reason being that a film stands to do maximum business on the first three days of its release - namely Friday, Saturday and Sunday. Mondays, however, are the true litmus test for even the biggest of the releases as the drop in the business determines the run of a film through the remaining days of the week.
In this analytical report, we compare first week business of the some of the films of 2013, referring to their BO collections of each day, to shed light on how Mondays are dangerous for films. From the table, we (not surprisingly) see an increase in BO figures over the weekend, while Mondays show a steep drop. From the figures in the chart, we can safely consider a drop of 50% to 55% in collections on Monday as compared to the collections on Sunday.
Interestingly though, Aashiqui 2 and Yeh Jawaani Hai Deewani , which are two of the biggest money spinners of this year, faced a drop of 43% and 42% respectively on Monday over Sunday collections, which is lower than the average drop of other films.
Concluding this analysis, it is more than evident why weekends have become such high priority days, especially the extended and holiday weekends that have gained prime importance, with every biggie in the business jostling after it.
| Movie Name | Release | Friday | Saturday | Sunday | Monday | Tuesday | Wednesday | Thursday |
|---|---|---|---|---|---|---|---|---|
| Matru Ki Bijlee Ka Mandola | 11-Jan-13 | 7 | 7.25 | 8.17 | 4.1 | 2.55 | 2.2 | 1.9 |
| Race 2 | 25-Jan-13 | 15.1 | 20.7 | 15.55 | 7.5 | 6.5 | 5.75 | 5 |
| Murder 3 | 15-Feb-13 | 4.5 | 4 | 4.9 | 2.25 | 2.05 | 1.75 | 1.5 |
| Kai Po Che! | 22-Feb-13 | 4.5 | 6.25 | 7.35 | 3.25 | 2.95 | 2.7 | 2.5 |
| Jolly LLB | 13-Mar-13 | 3.12 | 4.23 | 5.16 | 1.9 | 1.83 | 1.76 | 1.52 |
| 3G | 13-Mar-13 | 1.1 | 1.12 | 1.4 | 0.66 | 0.61 | 0.52 | 0.41 |
| Mere Dad Ki Maruti | 13-Mar-13 | 1.03 | 1.51 | 2.05 | 0.89 | 0.91 | 0.9 | 0.8 |
| Aashiqui 2 | 26-Apr-13 | 6.25 | 6.75 | 7.5 | 4.25 | 3.9 | 5.8 | 3.95 |
| Gippi | 10-May-13 | 0.75 | 1 | 1.25 | 0.4 | 0.4 | 0.35 | 0.35 |
| Go Goa Gone | 10-May-13 | 3.75 | 4.25 | 4.9 | 2.05 | 1.87 | 1.6 | 1.5 |
| Aurangzeb | 17-May-13 | 3.92 | 3.96 | 4.98 | 2.12 | 1.73 | 1.59 | 1.3 |
| Yeh Jawaani Hai Deewani | 31-May-13 | 19.45 | 20.16 | 22.5 | 13 | 12 | 11 | 9.5 |
| Fukrey | 14-Jun-13 | 2.62 | 3.1 | 4.1 | 2.15 | 2.25 | 2.2 | 2 |
| Raanjhanaa | 21-Jun-13 | 5.12 | 6.81 | 8.15 | 3.85 | 3.9 | 3.6 | 2.5 |
| Ghanchakkar | 28-Jun-13 | 7.2 | 7.3 | 7.8 | 2.8 | 2.5 | 2.1 | 1.9 |
| Lootera | 5-Jul-13 | 5.1 | 6.3 | 7.6 | 2.7 | 2.1 | 1.9 | 1.6 |
| Bhaag Milkha Bhaag | 12-Jul-13 | 8.5 | 11 | 12.8 | 5.7 | 5.32 | 4.82 | 4.3 |
| TOTAL | 99.01 | 115.69 | 126.16 | 59.57 | 53.37 | 50.54 | 42.53 | |
| Percentage Increase or decrease over previous day | +17% | +9% | -53% | -10% | -5% | -16% |
Disclaimer:
The Box Office figures are compiled from various sources and our own research. The figures can be approximate and Bollywood Hungama does not make any claims about the authenticity of the data. However, they are adequately indicative of the box-office performance of the film(s).