Netflix India unveils Diwali campaign ‘Har Parivaar Ke Liye’; highlighting shared moments through storytelling

Netflix India has launched its Diwali campaign, "Har Parivaar Ke Liye," emphasizing storytelling's role in uniting people.

Netflix India has unveiled a brand new campaign for Diwali and celebrates the magic of shared moments through storytelling. The brand film titled “Har Parivaar Ke Liye” is an ode to the power of stories in bringing people together. It reflects how Netflix brings families, friends, and even strangers closer, celebrating togetherness and discovery through its wide variety of high quality and emotionally resonant stories.

Netflix India unveils Diwali campaign ‘Har Parivaar Ke Liye’; highlighting shared moments through storytelling

Whether it’s a busy train, a boys' hostel, or a family movie night, Netflix is right there—connecting family, friends, and strangers through memes, marathon binges, or that familiar ‘Are you still watching?’ prompt.

Speaking about the campaign, Srivats TS, Vice President - Marketing, Netflix India said, “Netflix has a variety of stories for everyone to discover, and is a conduit for conversations and connections. These are stories that fans connect over, whether it's through that heartwarming scene that you can’t help but share with a friend living continents away, or even when bonding with a stranger over your most loved characters while you wait for the train. This Diwali, as we all celebrate with the families we love, we as Netflix wanted to celebrate this growing parivar of fans that have forged special connections with our films, series and brand in India.”

The film has been created in collaboration with Toaster, is directed by Akash Bhatia and produced by LoudMouth.

Ira G, Chief Creative Officer, Toaster said, “The film is a giant greeting card from Netflix to its Fans. The simple insight for us was - where there is family there is connection and where there’s connection there’s family. A shared love for a piece of film or series is enough to spark a connection and today “what are you watching” is the new “khaana khaya kya”. With this film, we’re celebrating all the beautiful connections we make.”

The campaign features relatable moments and vibrant visuals to position Netflix as a platform that introduces audiences to memorable characters and stories. It will be promoted across digital, TV, OOH, and in-cinema. This Diwali, Netflix emphasizes the connection between viewers, celebrating everyone who watches together.

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