Rowdy Rathore to fight against eve-teasing this Holi : Bollywood News

Film promotions have come a long way today, and these days, the upcoming Akshay Kumar starrer Rowdy Rathore has been creating quite a buzz without even a single frame from the movie being released yet.

With the festival of colour right around the corner, Rowdy Rathore has come up with a smart promotional campaign this Holi to teach eve-teasers a lesson.

Rowdy Rathore to fight against eve-teasing this Holi

'Kheloge pyaar se toh bachoge maar se' is Rowdy Rathore's new tagline for this Holi. The makers of the film have come up with a security agency to keep you away from eve-teasers and assure you a safe Holi.

For the same, a helpline number will be provided on Holi day on March 8 where people can complain about eve-teasing issues and the security agency will take charge of the situation. The idea behind the campaign is to help women as they face lot of problems during Holi.

Speaking about this, Shikha Kapur, Senior VP Marketing for UTV says, "Akshay has been fully involved in the making of Rowdy Rathore and together we have come up with the new ad and the helpline."