Satyameva Jayate Vs Gold: The John Abraham – Akshay Kumar war heats up

By Subhash K. Jha -

August 15, 2018 - 11:34 AM IST

Dosti be dammed. It's an open war between Akshay Kumar and Johan Abraham this week at the box office. While the competition was earlier seen to be that between unequals, John Abraham's box office stature has grown with his last release Parmanu which turned out to be the surprise success of the year.

Satyameva Jayate Vs Gold: The John Abraham – Akshay Kumar war heats up

A representative of a major multiplex chain says the competition between the two is fierce. "As far as the number of screens and audience goes, there is a fierce competition. Initially Gold had the advantage because of Akshay Kumar (starring in the film). But as the time approached for release, the advance booking for both Gold and Satyameva Jayate was equal. In fact Satyameva Jayate has an edge now as far as the advance booking is concerned."

With the two powerful production houses Excel Entertainment and T Series, going all-out to promote and market their two premium products this Independence Day it looks like it won’t be a cakewalk for either film.

Apparently Akshay Kumar is not the least bit pleased with this unwanted clash. A source close to the development informs, “Gold was given the Independence Day slot long before Satyameva Jayate was brought into the same slot for release. Akshay did try to reason with the Satyameva Jayate team. He has earlier during the year graciously backed out of the Republic Day slot with Pad Man for Padmaavat. This time again he saw no reason for the clash. And when it couldn’t be averted he sees no reason to take on the competition headlong.”

It remains to be seen whether one of the two Independence Day releases suffers for the clash. Finally it is the strength of the content and not the persuasive marketing that determines the box office fate of a film.

Also Read: WOAH! CBFC mutes references of political parties BJP and Congress in John Abraham starrer Satyameva Jayate