Shah Rukh is not front facing his film

Shocking as it may sound but despite Shah Rukh Khan being associated with a 76 minutes long film Men Will Be Men, he is not front facing it and has allowed it to see a silent release for itself this Friday without any promotion whatsoever.

"It is surprising that Shah Rukh hasn't spoken a single word about this film so far. It is arriving quietly and no one has any clue what the film is all about. After producing the film, Shah Rukh now wants it to speak for itself", says an industry source who woke up to the news of this film about youth arriving unannounced.

Directed by first timer Gorky, the film is about four young men (played by Gaurav Chopra, Rajesh Kumar, Rohit Khurana and Rahil Tandon) who bluff their boss (Rajesh Khattar) to take leave from office and make a quick pleasure trip to Pattaya, Bangkok. Title Men Will Be Men is derived from the tagline of Seagram's alcohol brand 'Imperial Blue' which was actually the brainchild behind the film and is presenting it as well.

"In fact the film isn't a quintessential Red Chillies production that has its eye on commercial cinema. Instead the banner on the forefront is 'Idiot Box Film' which is another arm of Red Chillies that produces software for TV", another trade source argues, "For all you know, this could just be a short film made for TV and the makers are experimenting to test waters with a big screen release."

Whatever be the reason, the fact remains that Men Will Be Men won't quite see a massive release for itself despite Shah Rukh's name being attached with the project.

"Rest assured Shah Rukh is not front facing on this film by any means", quips the trade source, "In the credit rolls, it would be Samar Khan who has been mentioned as the film's Executive Producer/Co-Producer."

That should settle the case.