Brand-ing Them Young: Endorsement deals of Bollywood’s newbies

They are young, raw and call themselves ‘Gen-Y’. They are tomorrow’s role models in the making. We are referring to the next generation of stars who have started evading Planet Bollywood and how. The rules are not just being rewritten for them, Read More">but also in some cases bended. Such is the brand pull of theseRead More

They are young, raw and call themselves 'Gen-Y'. They are tomorrow's role models in the making. We are referring to the next generation of stars who have started evading Planet Bollywood and how. The rules are not just being rewritten for them, but also in some cases bended. Such is the brand pull of these youngsters. Talking about 'brand', it's not just the films that they are signing, it's also the brand-wagon that they are chugging alongwith them. Besides films, these young stars today, are busy selling everything from colas to soaps to cosmetics to even condoms! Talking about this, noted ad Guru Aleque Padamsee said, "Tell me who wants to see the ladies with fat legs when you have such pretty (slim) talent around! Nobody wants to see someone elderly running around tress when that person may just slip due to the age factor, if you know what I mean!"

Anirban Das Blah of CAA Kwan opines, "I feel that there's a lot of interest from all over in the young girls. Parineeti Chopra, for example, is someone who can easily fit into the Genelia- Preity mould. I feel people all over are on a lookout for fresh faces as there are only around 4-5 topmost heroines left in our country, which includes Katrina, Kareena, Deepika, Priyanka and Anushka. That's why I feel that the younger stars surely have an edge over the older ones, except a few established ones".

Satish Sundaresan of Bollywood Hungama profiles these red hot stars and the price they demand per brand:

(NOTE: Even though the celebs' charges quoted here per brand are from our reliable sources, Bollywood Hungama doesn't validate it, as these are only approximate figures)

Ranbir Kapoor

What can be written about a man who has success, fame and popularity written all over him! We are indeed talking about Ranbir Kapoor, the dude who has made the whole nation go 'badtameez' with his latest hit film. He continues to lead the pack in films as well as brandwagon. Like Anushka, he too has a list of almost never ending brands, which includes Hero Motors, Blackberry, Panasonic, Nissan, Lenovo computers etc...

Charges: Rs. 7.5- 8 crores per brand (approximately)

Diana Penty Even before venturing into films, this PYT was a top model who has ‘been there, done that’. Her debut flick Cocktail made her a household name. Since she is not just blessed with a flawless skin, but also the fact that she represents beauty with élan and grace, Read More">she was quickly lapped upRead More

Diana Penty

Even before venturing into films, this PYT was a top model who has 'been there, done that'. Her debut flick Cocktail made her a household name. Since she is not just blessed with a flawless skin, but also the fact that she represents beauty with élan and grace, she was quickly lapped up by many brands like Maybelline, Garnier, Park Avenue Woman etc...

Charges: Rs. 70-80 lakhs per brand (approximately)

Kajal Aggarwal Even though she is just two (blockbuster) Hindi films old, she is yet to make her cut in the brand world. A leading ad guru opined that Kajal’s innocent appeal should help her in getting more ads in the future, Read More">provided she has proper PR machinery in place. Brands that she endorses includeRead More

Kajal Aggarwal

Even though she is just two (blockbuster) Hindi films old, she is yet to make her cut in the brand world. A leading ad guru opined that Kajal's innocent appeal should help her in getting more ads in the future, provided she has proper PR machinery in place.

Brands that she endorses include Colgate, Lux soaps, Bru etc...

Charges: Rs. 75-85 lakhs per brand (approximately)

Alia Bhatt By far, she is the youngest of the lot, which also makes her the pampered of the lot! Her charming screen presence in her debut film Student Of the Year has really made her a face to watch out for in the time to come. She maybe just one film old, Read More">but sheRead More

Alia Bhatt

By far, she is the youngest of the lot, which also makes her the pampered of the lot! Her charming screen presence in her debut film Student Of the Year has really made her a face to watch out for in the time to come. She maybe just one film old, but she already has Idee Eyewear, Nestle Fruita Vitals and Coke in her kitty. Recently, she also got signed up as the brand ambassador of the cosmetic giant Garnier.

Charges: Approximately, Rs. 80- 90 lakhs per brand, but is expected to increase or remain constant depending on the BO results of her forthcoming films.

Nargis Fakhri Even though she still has a long way to go in pole vaulting herself into the league of topnotch actresses, she already has secured a safe position in the world of brand endorsements. Her portfolio boasts of a really enviable list of brands which she is the ambassador of, including HCL, Van Heusen, Read More">Read More

Nargis Fakhri

Even though she still has a long way to go in pole vaulting herself into the league of topnotch actresses, she already has secured a safe position in the world of brand endorsements. Her portfolio boasts of a really enviable list of brands which she is the ambassador of, including HCL, Van Heusen, Parachute Advanced, fashionandyou (fashion portal) etc...

Charges: Rs. 90 lakhs - 1 crore per brand (approximately)