Check Out: SRK shoots for TAG Heuer’s first ever TVC for India

Talking about the ad, SRK says, “It’s really nice that we are launching the first ever TV ad of TAG Heuer for India. I like the aspect that in one shot, we show how many years have passed, how the invention, Read More">the precision and working has changed over the years and made TAG Heuer aRead More

Talking about the ad, SRK says, "It's really nice that we are launching the first ever TV ad of TAG Heuer for India. I like the aspect that in one shot, we show how many years have passed, how the invention, the precision and working has changed over the years and made TAG Heuer a legend. I introduce that history in this TVC."

Readers may note the fact that, since the brand launch in India 8 years ago, the prestigious brand of TAG Heuer has done three print campaigns with Shah Rukh Khan in 2003, 2006 and 2009. However, Read More">it has never shot a television commercial before. The said ad was shot in London by Red Chillies. TheRead More

Readers may note the fact that, since the brand launch in India 8 years ago, the prestigious brand of TAG Heuer has done three print campaigns with Shah Rukh Khan in 2003, 2006 and 2009. However, it has never shot a television commercial before. The said ad was shot in London by Red Chillies.

The said ad communicates beautifully the legendary evolution of the brand through its 150 years in a story telling format, using King Khan as the story teller. The contemporary look of the set, which almost replicates SRK's own personal space, teamed with his classy, contemporary black shirt and waistcoat with black pants, brings to life the core values of the brand: style and prestige.

After having shot for TAG Heuer’s print campaign, Shah Rukh Khan, who has been the brand ambassador since many years, has also shot a TVC for the brand recently. This will be the first TV commercial of TAG Heuer for India.

After having shot for TAG Heuer's print campaign, Shah Rukh Khan, who has been the brand ambassador since many years, has also shot a TVC for the brand recently. This will be the first TV commercial of TAG Heuer for India.