Deconstructing the VFX of Fukrey’s ‘Karle Jugaad’

Despite being in the midst of heavy weights like Yeh Jawani Hai Deewani and Raanjhanaa, Read More">Fukrey has managed to find an identity with garnering Rs.34.35 crores at the domestic box office so far. One of the key aspects of the film’s unwavering collections could be credited to one of the promotional activities made around aRead More

Despite being in the midst of heavy weights like Yeh Jawani Hai Deewani and Raanjhanaa, Fukrey has managed to find an identity with garnering Rs.34.35 crores at the domestic box office so far. One of the key aspects of the film's unwavering collections could be credited to one of the promotional activities made around a music video called, Karle Jugaad. To accomplish the idiosyncratic promotional affair, Pixion Studios one of India's largest post-production studios was roped in to execute the visual effects of the song. Headed by VFX supervisor Viral Thakkar, the team of five artists managed to achieve the feat in four days. Bollywood Hungama's Philip Bode gets Viral to give us a gist on the behind the scenes VFX making of Karle Jugaad.

“Fortunately for us, Read More">the four Actors in this case were very versatile as they understood every bit of what we required to carry out the VFX at the post-production stage. We were present on set and explained every phase to them on how they should interact with elements like the headlines and photographs in theRead More

"Fortunately for us, the four Actors in this case were very versatile as they understood every bit of what we required to carry out the VFX at the post-production stage. We were present on set and explained every phase to them on how they should interact with elements like the headlines and photographs in the paper. In one such shot we had to show two actors pushing a word in the newspaper, we had a green block on set and made the actors push it as though it is a heavy box. They performed this perfectly and we replaced the box with a word in the newspaper."

“We had to portray the actors falling into the paper after getting sucked into it, one character jumps through an article, breaking the text. This effect was achieved using rigid body dynamics and we used Adobe After effects with Autodesk Max to augment the VFX process of the promotional music video.”

"We had to portray the actors falling into the paper after getting sucked into it, one character jumps through an article, breaking the text. This effect was achieved using rigid body dynamics and we used Adobe After effects with Autodesk Max to augment the VFX process of the promotional music video."

Read More">“We achieved the three character’s getting sucked into the paper by using multiple layer composites. Each character was shot on separate layers against chroma backgrounds and shot a clean plate. The actors on set were briefed on how to perform while being sucked into the paper. They enacted the scenario as briefed which added moreRead More

"We achieved the three character's getting sucked into the paper by using multiple layer composites. Each character was shot on separate layers against chroma backgrounds and shot a clean plate. The actors on set were briefed on how to perform while being sucked into the paper. They enacted the scenario as briefed which added more credibility to the shots. To add to the realism we used hair blowers to simulate wind as they get sucked in."

“Excel entertainment approached us, before we shot this music video. Guru, Read More">the director of the music video had envisioned the look early on and briefed us on the idea of four character’s (Jugaads) getting sucked into a ‘newspaper world’ and interacting with its content of articles and pictures. We found this idea pretty exciting andRead More

"Excel entertainment approached us, before we shot this music video. Guru, the director of the music video had envisioned the look early on and briefed us on the idea of four character's (Jugaads) getting sucked into a 'newspaper world' and interacting with its content of articles and pictures. We found this idea pretty exciting and immediately gave our inputs on achieving the vision of the song. As always, the biggest challenge was the timing because we had only 4 days to deliver the visual effects after we shot the music video. Guru wanted the VFX to sync with the pace of the song while keeping the music video entertaining."