Samantha Ruth Prabhu joins WPBL as Chennai franchise owner

Actress Samantha Ruth Prabhu has been announced as the owner of the Chennai franchise in the World Pickleball League (WPBL), marking her debut as a sports entrepreneur.

The World Pickleball League (WPBL), owned by Natekar Sports and Gaming, announced actress Samantha Ruth Prabhu as the owner of the Chennai franchise. This marks her debut as a sports entrepreneur.

Samantha Ruth Prabhu joins WPBL as Chennai franchise owner

As the owner of the Chennai franchise, Samantha will be instrumental in shaping the league's future and promoting pickleball’s popularity in India. Her involvement highlights a focus on increasing women’s participation in sports and entrepreneurship.

“Love at first sight — that's how I'd describe my feelings for pickleball. It caught my attention from the moment I was introduced to it. Today, I’m pleased to be the owner of the Chennai franchise in the upcoming World Pickleball League. I’ve always wanted to be part of India’s growing sports ecosystem. Our country has made significant progress toward becoming a multisport nation, with an increase in women’s participation in sports. My goal is to encourage more women and young girls to get involved in sports, and I look forward to working with Gaurav Natekar and AIPA to drive participation,” said Samantha Ruth Prabhu, owner of the Chennai Team, WPBL.

“We’re pleased to welcome Samantha Ruth Prabhu as one of the team owners of the World Pickleball League. When I first met her a few months ago, she expressed a clear interest in taking a hands-on role in promoting the sport, owning a team, and building communities in Chennai, particularly by creating more opportunities for women and girls. With 40% of pickleball players being women, Samantha’s involvement aligns well with the league,” said Gaurav Natekar, Founder & CEO of WPBL. “We’re designing an experience that integrates pop culture, including exceptional food, engaging content, and captivating music, alongside the sport itself.”

Arvind Prabhoo added, “Pickleball is the fastest growing sport globally, and WPBL is set to be an unmissable event where the world’s top players will showcase their talents on Indian soil. Samantha is particularly passionate about increasing female participation in sports and creating opportunities for young women and girls. We at AIPA are excited to collaborate with her to further popularize pickleball across the country.” President of the All-India Pickleball Association and President, International Pickleball Federation.

As the World Pickleball League prepares for its debut, Samantha Ruth Prabhu’s involvement adds notable attention to the sport, which is gaining popularity across the country. The league is expected to become a significant sporting event in India, and with Samantha’s leadership, Team Chennai is set to make a notable impact.

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