Vijay Deverakonda on the relaunch of RWDY; says “When I wear them, I feel a sense of pride”

Vijay Deverakonda talks about the relaunch of RWDY.

South actor Vijay Deverakonda has often impressed the minds of the audience with his charm and fashion. The same is reflected in his clothing brand RWDY. Giving a fresh and revamped appearance to his clothing brand RWDY, Vijay is returning to the fashion business with streetwear apparel.

Vijay Deverakonda on the relaunch of RWDY; says “When I wear them, I feel a sense of pride”

The quality and design of RWDY’s products and their focus on creating a movement that reclaims our rich cultural supremacy with the utility and convenience of contemporary design have enabled them to create experiences that currently define and differentiate. Recently, during an interview, Vijay was seen talking broadly about his fashion brand, RWDY.

While speaking about how RWDY stands out among the multinational brands and homegrown brands, Vijay said, “Oh! The clothes are beautiful. When I wear them, I feel a sense of pride. A pride of wearing my artisans’ work, a pride of representing my culture. It’s top-quality clothes and extremely comfortable to wear anytime, anywhere.”

Furthermore, Vijay explained the tagline of his brand, ‘Reclaiming Indian Supremacy’ saying, “Earlier, India exported Kalamkari (a local term for hand-drawn textiles), also called Chintz, throughout the West. It became so popular that the mills across Europe and Britain were out of business because everyone wanted to wear Chintz. The Europeans and Britishers were impressed with the detailing and beauty of our textiles and fabrics. We are proud that with RWDY’s streetwear aesthetic, we are reviving Kalamkari or Chintz to resonate with the current trends and yet remain rooted in ours. We aim to be a brand made in India and for the world.”

Moreover, as Lotus is the brand symbol of RWDY, Vijay described it saying, “Is it a lotus? Is it a crown? I would call it a lotus-crown. This design represents the fusion of royalty and purity in our streetwear brand.”

Meanwhile, on the work front, Vijay Deverakonda will now be seen in Family Star.

Also Read: “A revolution will take place” what Is Vijay Deverakonda hinting towards?