<span class=normal>Rakhi Sawant once said Jo dikta hai, wohi bikta hai and the statement that pretty much applies to big multinational brands roping in famous Bollywood faces to endorse their products. This year not just saw Bollywood stars bagging a number of brand endorsement deals but also lot of brands replacing the old faces with newer ones. Well, not exactly hitting below the belt to any person or brand, Satish Sundaresan of Bollywood Hungama brings to you the branded stories behind the brand-wagon! <br><br><br><p class=clear>&nbsp;</p>Category: Innerwear <br><br><br><p class=clear>&nbsp;</p>The innerwear segment saw lots of stars being roped in for endorsements. Innerwear brand Oscar replaced Dino Morea with Emraan Hashmi this year. Emraan thus joined the likes of Hrithik Roshan, Sunny Deol, Akshay Kumar and Salman Khan who happen to be the face of Macroman, Lux Cozy, Dollar and Dixcy Scott respectively. (Speaking of Emraan, news is that the actor recently refused to endorse a leading condom brand, stating that he doesnt want to be associated only with raunchiness anymore and that he doesnt want to endorse anything or be a part of a campaign that is overtly sexual in nature.) <br><br><br><p class=clear>&nbsp;</p>Insiders say that these stars charge astronomical amounts when it comes to endorsing the innerwear category. When we asked, one of our reliable sources about the moolah that the stars quote, the source very politely signed off saying Ye andar ki baat hai! We just couldnt have argued more! <br><br><br><p class=clear>&nbsp;</p>Table: <br><br><br><p class=clear>&nbsp;</p>Lux Cozy- Sunny Deol<br><br><p class=clear>&nbsp;</p>Oscar- Emraan Hashmi <br><br><p class=clear>&nbsp;</p>Dollar - Akshay Kumar <br><br><p class=clear>&nbsp;</p>Dixcy- Salman Khan <br><br><p class=clear>&nbsp;</p>Macroman- Hrithik <br><br><p class=clear>&nbsp;</p>Amul- Saif Ali Khan <br><br></span>