<span class=normal>On the launch Aditya Swamy, EVP & Business Head, MTV India, commented Young people today are exposed to high quality content from across the globe. With MTV Rush, we are creating something that is truly world class. This is going to be like nothing we have seen on Indian television. Working with Bejoy and his team has been such a rush. Attention to the smallest details and a real hunger to tear through boundaries has made this bigger than the idea it started out as. Fact paced unconventional and intelligent, this is a reflection of the times we live in.<BR><BR><br><p class=clear>&nbsp;</p>Director of the series Bejoy Nambiar, also commented, Rush is the ultimate youth trip - a roller coaster of emotions, a rush of LIFE. I made Shaitaan because it was the kind of film I myself wanted to see and thats the same reason we created MTV Rush - to have a game changer on television; to give our audiences a novel experience - a Rush.</span>