Brand-ing Them Young: Endorsement deals of Bollywood’s newbies

Varun Dhawan Yet another newcomer launched in Student Of the Year, his chilled out, easy-go-lucky image seems to be working big time for him! While he is already making waves by being a part of some of blockbuster films in-the-making, Read More">he is also gradually becoming the most wooed brand ambassador by many FMCG brands. TheRead More

Varun Dhawan

Yet another newcomer launched in Student Of the Year, his chilled out, easy-go-lucky image seems to be working big time for him! While he is already making waves by being a part of some of blockbuster films in-the-making, he is also gradually becoming the most wooed brand ambassador by many FMCG brands. The brands that have already found a place in his repertoire include Idee Eyewear, Wechat, Gatsby Hair gel, Coke and Nestle Fruita Vitals.

Charges: Rs. 65-75 lakhs per brand (approximately)

Diana Penty Even before venturing into films, this PYT was a top model who has ‘been there, done that’. Her debut flick Cocktail made her a household name. Since she is not just blessed with a flawless skin, but also the fact that she represents beauty with élan and grace, Read More">she was quickly lapped upRead More

Diana Penty

Even before venturing into films, this PYT was a top model who has 'been there, done that'. Her debut flick Cocktail made her a household name. Since she is not just blessed with a flawless skin, but also the fact that she represents beauty with élan and grace, she was quickly lapped up by many brands like Maybelline, Garnier, Park Avenue Woman etc...

Charges: Rs. 70-80 lakhs per brand (approximately)

Kajal Aggarwal Even though she is just two (blockbuster) Hindi films old, she is yet to make her cut in the brand world. A leading ad guru opined that Kajal’s innocent appeal should help her in getting more ads in the future, Read More">provided she has proper PR machinery in place. Brands that she endorses includeRead More

Kajal Aggarwal

Even though she is just two (blockbuster) Hindi films old, she is yet to make her cut in the brand world. A leading ad guru opined that Kajal's innocent appeal should help her in getting more ads in the future, provided she has proper PR machinery in place.

Brands that she endorses include Colgate, Lux soaps, Bru etc...

Charges: Rs. 75-85 lakhs per brand (approximately)

Alia Bhatt By far, she is the youngest of the lot, which also makes her the pampered of the lot! Her charming screen presence in her debut film Student Of the Year has really made her a face to watch out for in the time to come. She maybe just one film old, Read More">but sheRead More

Alia Bhatt

By far, she is the youngest of the lot, which also makes her the pampered of the lot! Her charming screen presence in her debut film Student Of the Year has really made her a face to watch out for in the time to come. She maybe just one film old, but she already has Idee Eyewear, Nestle Fruita Vitals and Coke in her kitty. Recently, she also got signed up as the brand ambassador of the cosmetic giant Garnier.

Charges: Approximately, Rs. 80- 90 lakhs per brand, but is expected to increase or remain constant depending on the BO results of her forthcoming films.

Nargis Fakhri Even though she still has a long way to go in pole vaulting herself into the league of topnotch actresses, she already has secured a safe position in the world of brand endorsements. Her portfolio boasts of a really enviable list of brands which she is the ambassador of, including HCL, Van Heusen, Read More">Read More

Nargis Fakhri

Even though she still has a long way to go in pole vaulting herself into the league of topnotch actresses, she already has secured a safe position in the world of brand endorsements. Her portfolio boasts of a really enviable list of brands which she is the ambassador of, including HCL, Van Heusen, Parachute Advanced, fashionandyou (fashion portal) etc...

Charges: Rs. 90 lakhs - 1 crore per brand (approximately)