Brand-ing Them Young: Endorsement deals of Bollywood’s newbies

Alia Bhatt By far, she is the youngest of the lot, which also makes her the pampered of the lot! Her charming screen presence in her debut film Student Of the Year has really made her a face to watch out for in the time to come. She maybe just one film old, Read More">but sheRead More

Alia Bhatt

By far, she is the youngest of the lot, which also makes her the pampered of the lot! Her charming screen presence in her debut film Student Of the Year has really made her a face to watch out for in the time to come. She maybe just one film old, but she already has Idee Eyewear, Nestle Fruita Vitals and Coke in her kitty. Recently, she also got signed up as the brand ambassador of the cosmetic giant Garnier.

Charges: Approximately, Rs. 80- 90 lakhs per brand, but is expected to increase or remain constant depending on the BO results of her forthcoming films.

Diana Penty Even before venturing into films, this PYT was a top model who has ‘been there, done that’. Her debut flick Cocktail made her a household name. Since she is not just blessed with a flawless skin, but also the fact that she represents beauty with élan and grace, Read More">she was quickly lapped upRead More

Diana Penty

Even before venturing into films, this PYT was a top model who has 'been there, done that'. Her debut flick Cocktail made her a household name. Since she is not just blessed with a flawless skin, but also the fact that she represents beauty with élan and grace, she was quickly lapped up by many brands like Maybelline, Garnier, Park Avenue Woman etc...

Charges: Rs. 70-80 lakhs per brand (approximately)

Kajal Aggarwal Even though she is just two (blockbuster) Hindi films old, she is yet to make her cut in the brand world. A leading ad guru opined that Kajal’s innocent appeal should help her in getting more ads in the future, Read More">provided she has proper PR machinery in place. Brands that she endorses includeRead More

Kajal Aggarwal

Even though she is just two (blockbuster) Hindi films old, she is yet to make her cut in the brand world. A leading ad guru opined that Kajal's innocent appeal should help her in getting more ads in the future, provided she has proper PR machinery in place.

Brands that she endorses include Colgate, Lux soaps, Bru etc...

Charges: Rs. 75-85 lakhs per brand (approximately)

Nargis Fakhri Even though she still has a long way to go in pole vaulting herself into the league of topnotch actresses, she already has secured a safe position in the world of brand endorsements. Her portfolio boasts of a really enviable list of brands which she is the ambassador of, including HCL, Van Heusen, Read More">Read More

Nargis Fakhri

Even though she still has a long way to go in pole vaulting herself into the league of topnotch actresses, she already has secured a safe position in the world of brand endorsements. Her portfolio boasts of a really enviable list of brands which she is the ambassador of, including HCL, Van Heusen, Parachute Advanced, fashionandyou (fashion portal) etc...

Charges: Rs. 90 lakhs - 1 crore per brand (approximately)

Parineeti Chopra Having started off her career as a PRO, she landed up not just being one of the front runners of the silver screen today, Read More">but in the ad world as well. It’s absolutely needless to say that she is one of the most sought after ambassadors for any brand today. The brands thatRead More

Parineeti Chopra

Having started off her career as a PRO, she landed up not just being one of the front runners of the silver screen today, but in the ad world as well. It's absolutely needless to say that she is one of the most sought after ambassadors for any brand today. The brands that she has in her kitty includes Maaza, Nivea face wash, Wechat, Spinz talc (she replaced Genelia D'souza) and also Kurkure, the brand which was 'ruled' by the eternal chirpy Juhi Chawla for many years now. As per the hearsay, Parineeti was unanimously chosen by Kurkure's key decision making officials. If the rumors are to be believed, then, the beautiful Parineeti has just been chosen to endorse a two- wheeler deal for a handsome package!

Charges: Rs. 90 lakhs- 1 crore (approximately) per brand