When asked about the reason for signing Ranveer as their brand ambassador, Vikas Ahuja (Myntra's Chief Marketing Officer) said that signing Ranveer was a sturdy step towards the evolution of the 'Roadster' brand, which they intended to take to another level. He added that Ranveer's power-packed and unconventional persona made him the ideal choice for the brand.
Ranveer said that he had always been very selective about the brand associations. He added that 'Roadster' was a brand which he instantly took a liking to. He also added that the Roadster's clothes were not just wonderful, but also were more than real value for the price point they were pitched.
They say that 'When it rains, it pours'. This saying couldn't have been truer in the case of the multi-talented Ranveer Singh. While on one hand, he had two back to back hits with Goliyon Ki Rasleela Ram-Leela and Gunday, on the other hand, he rocked and shocked the world by becoming the brand ambassador of a leading brand of condoms! The very name 'Ranveer Singh' has today become a brand in itself, so much so that he has become the must have in the wishlist of almost every film maker as well as the brand manager.
Talking about his brands, the latest addition in his kitty is in the form of Myntra's Roadster. Continuing its tradition, Bollywood Hungama got its hands on some of the supercool ads of Myntra's Roadster. Here's presenting the same for our dear readers.
