Hrithik Roshan may be on top of the world right now with his film Krrish 3 doing roaring business. While the film has shattered many records becoming the fastest to cross the Rs. 200 crores mark, it will soon break Chennai Express' record to become the highest grosser ever. However, as the film does brisk business on one hand, on the other, it's the merchandise line that has been developed by the makers that's been making waves.
In fact the Krrish 3 merchandise range of masks, action figures, toys, apparel, plastic ware, activity books includes a total of 150 + products and has set the merchandise market on a roll with presence in 5000+ stores across the country.
The Business Head of a leading Toys company that is distributing Krrish products says, "We are really excited to be associated with India's first Bollywood superhero franchise and our retail partners are very excited about stocking Krrish 3 merchandise."
Krrish 3 merchandise is currently available in all leading stores across India.
The sheer breadth of this merchandising deal makes it one of the most unique and exciting ventures of the year, that has attracted children and teens alike with its attractive merchandise.
The prime attractions are the action figures of Krrish, Kaal and Kaya, Krrish Masks, Krrish symbol hand straps, kids' apparel, tiffin and pencil boxes, toys such as flying saucers, Yo-Yos to scooters and publishing which includes jig saw puzzles, activity and coloring books. Additionally, there are food products and a range of home decor products.
"A film of the stature of Krrish 3 required a befitting plan with innovations and inventions in ensuring a robust and long term Licensing & merchandising program for the franchise. The merchandise will pave the way for film merchandise business in India," states Mr. Afsar Zaidi, EXCEED, the official merchandise management program initiators.
Speaking about the unprecedented craze and sale of the merchandise, Hrithik says, "I am humbled by the record figures that are coming in from here and abroad. We expected the film to do well, the merchandise is doing very well, and that's a bonus."
Krrish 3 is the latest chapter in the superhero franchise created by filmmaker Rakesh Roshan, and stars Priyanka Chopra, Vivek Oberoi and Kangna Ranaut besides Hrithik Roshan. With the film's success, the demand for merchandise sales has grown even further. Additionally, director Rakesh Roshan says, "Kids are loving it, and every kid wants his own superhero toy. They've always loved Krrish from the very first film, they connect to him, and this time it's become a lot more engaging since there are so many merchandise options to collect."
