VCL's Vishal Anand, the Technical Director and Creative lead on the film, shared, "The commercial was originally shot at the Amber fort in Jaipur and the crowds circling the cup were shot in multiple layers and later composited on the live action footage. The rope walkers were shot at Film city from various different angles and some of the ropes were also added as CGI. This was done based on the actual shot from Amber fort, where as the cup was modeled from pictures of the actual cup and later integrated with the live action photography, to give a seamless composite."
Ogilvy & Mather was the ad agency and Goodmorning Films was the production house for the TVC.
Directed by Mintoo Singh of Classics Films, Kellogg's Honeyloops 30 sec. TVC conveys the information about the nutritionals and scrumptiousness of honey and different grains in the cereal, with the help of 3D animated bees and environment. The advertisement was conceptualized jointly by the director and VCL's vfx team headed by Suhail Merchant and Shrirang Sathaye, being the animation directors for the film.
The 60 second commercial features a number of ropewalkers walking towards a gigantic cup, placed in a courtyard with thousands of fans around it. For VCL as the vfx company, had to seamlessly add 120 ft tall cup to the photography with ropes tied at the ring. The team also had to add ropes and have live action ropewalkers approaching it from different angles. Besides this, there was the crowd multiplication at the bottom around the cup.
The 10 member team along with Bharda accomplished the project in the span of four weeks time. In regards to the credit titles which are being used in the movies these days, Bharda added, "This is actually one of the best sections in a vfx show - the credit titles. We usually come up with some designs and concepts after getting an idea on the look, feel and content of the film - then we test these out in motion, get the director's input and eventually reach a decision."
Talking about the TVC, Suhail said, "The key factor about this as well as the other Kellogg's communication is that they all completely stretch the envelope of the CG medium. So from pre production to post production, this commercial has been very demanding and challenging because of its sheer scale of work in every department,"
"One of the exciting key factors is that the exterior set of the meadow with all its flowers as well as the interior of the honeycomb had to be treated in such a way, so that it can convey the naturalness and freshness of the honey as well as the product itself" added Shrirang.
